Most of my clients have been successful because they:

1) Identified their USPs (Unique Selling Points): meaning, what do they have to offer that is UNIQUE and NEEDED in today’s market? If this is difficult, start by doing a SWOT analysis on your candidate profile, then ask someone who knows you to have a look and comment/add/feedback/etc.

2) If there is no overlap, or they don’t like doing the type of work that demands their skillset, they obtained a new degree (for example an MBA) or certification (for example Six Sigma, CFA, etc.)

3) Attended networking events to meet new people and practice delivering their BRIEF and INTERESTING self-pitch until they could deliver it CONFIDENTLY, be AUTHENTIC and sound PASSIONATE about it

4) Leveraged their network, expressing genuine interest in others and doing things for others along the way (people help people who help them)

5) Learned and practiced interview techniques, wrote cover letters customized for each job, took set-backs during the job application process as learning opportunities to improve their performance the next time

A coach can significantly help with each and every step when needed.

For example, many people are not comfortable approaching new people, but they need to in today’s job market. I attend networking sessions with clients to coach them in this area, providing supportive feedback and facilitating introductions. Interviewing, application writing and offer negotiating are areas of my expertise; I am very familiar with current interview techniques, and understand what recruiters are looking for. I role-play interviews with clients and coach them to present themselves confidently and effectively.

Yes, we cost money… but if you hire a good coach it will be well worth it in the long run. Good luck!